“Print is dead.” Or so you’ve been told.
While we are embracers of the digital age, we are still upholders of tried and true marketing methods. Of course, that’s not to say print methods are always appropriate – Just like any other advertising tactic, print advertising and its delivery method must be assessed to determine if it will be effective.
From local newspaper insertions to strategic direct mail campaigns, our clients have realized huge successes from print advertising. We have some hunches as to why…
Print is tangible. It gives people something to touch and take with them. Whether it is a publication or a postcard, people are for more likely to hold on to it and re-engage with it a second or third time. Print advertising is a tactic that allows us target specific age groups, characteristics, and even people. Want to get in front of your dream-prospect’s face? Mail them a strategic print piece that speaks directly to them.
With that being said, plenty of advertisers still utilize print. So, naturally, it is important to stand out. That may mean powerful words and head-turning design. Or in contrast, a simple message and clean layout. We help determine what will get you noticed, and which print paths are the best in terms of reach and delivery mode.