The Client
Locally owned and operated by husband and wife, Stan and Donna Shane. Since 2000, the Shane’s have installed and trained pet-owners on their Invisible Fence brand compatible products. Stan and Donna are committed to providing the exceptional customer service that sets them apart from the competitors.
The Problem
Pet Containment Systems of Central New York install and service underground dog fences. The well branded “Invisible Fence” product dominated the market, and created a challenge. How does a small, family owned provider take on the national company?
The Solution
A name change was in order, which would better describe the company and make it easier for clients to find them. “Syracuse Dog Fence” was established with the website domain of “Invisible Fence Compatible”, which Syracuse dog fences are. The Zoey team has produced collateral print material, social media and digital advertising, radio advertising, and trade show graphics. “Syracuse Dog Fence” can be heard regularly on “The Local Show” with Tom & Steve.
Branding
Logos
Commercial Photography
Print Advertising
The Results
“Syracuse Dog Fence” has grown and is personally recommended by over 50 veterinarian offices. They can be easily found on search engines, have dozens of 5 star recommendations, and are well known by the community.
