The Client

Rubber Stone® uses high quality synthetic and recycled rubber granules to create a surfacing solution that is perfect for residential and commercial projects.

The Problem

Rubber Stone NY was working with a local advertising agency that went out of business, leaving them in search of new marketing solutions. They needed to be more effective in getting the word out about their epoxy flooring solutions to see an increase in their ROI. Rubber Stone New York was able to get back to focusing on their business by handing over their marketing details to the Zoey team.

The Solution

Zoey was selected as Rubber Stone’s new marketing partner, and handed a small marketing budget and tasked with making and executing a plan. The plan included a new look, targeting social media, web design, digital marketing, trade show display design, vehicle and trailer graphics, radio promotions, live interviews and business coaching and consulting, and reputation management.