The Client
Mattress Makers is the only mattress manufacturer in Syracuse that sells directly to the customer.
The Problem
Central New York is overcrowded with mattress and furniture stores, and Sleepmaster Mattress was getting lost in the masses. Without a clear brand (claim of distinction) it was impossible to differentiate the Syracuse area’s only mattress manufacturer from the competition.
The Solution
After research and serious consideration, Zoey team facilitated a name change from Sleepmaster Mattress to Mattress Makers to clearly distinguish their brand from the competition. The change in brand set them apart from all other mattress resellers as they are the only manufacturers that sell directly to the public.
Branding
Claim of Distinction
Mattress Makers is the only mattress manufacturer in the Syracuse area.
Logos
Commercial Photography
Outdoor Advertising
Print Advertising
The Results
Charlie Van Patten, the fourth generation owner of Mattress Makers, has now established himself as the expert in the bedding industry, and is a regular guest on The Local Show.
