It’s one thing to have a social media presence. It’s another to have a lively engaging presence that makes a long-lasting impression. Are you making the most of yours?
Your content should consist of a healthy mix of original copy and design, and relevant, well-researched pieces. More importantly – there should be a strategy behind it.
When we craft social media posts and ads, we ask: Who is our ideal audience? What’s their personality? What kind of content speaks to them most? All social media efforts are targeted based on the ideal audience we identify. The platform tools we use allow us to hone in on audiences based on geography, interests, behaviors, gender, age, and more. That’s what’s so fantastic about social media: we can be as specified, defined and narrow as we want. And then, we don’t waste marketing dollars appealing to the wrong demographic.
In addition to identifying the audience for an ad, we also uncover the main objective of the ad – Once we reach our ideal viewers, what’s the next action we want them to take? Do we want people to sign up for an event? View a promotional video? Or download an app? We optimize the ad delivery process and ad content based on which objective fits with the advertisement itself. Just one more way we take a fundamental marketing strategy to the next level.
