The Central New York Business Journal, headquartered in Syracuse, N.Y., is the only print, digital, and events company in Central New York that focuses on local business.
This organization required professional commercial photography for their business publications. A tight budget did not allow for a full-time photographer, but the need for professional imaging was non-negotiable. How could they get the photos that they needed?
The professionals at Zoey Advertising created an outstanding portfolio providing quality, local commercial photography. The Journal utilizes these images which are updated regularly, and are used on different platforms, presenting the professional brand that the CNYBJ has come to be known for.
The visual quality of the publications increased, causing the periodical to be more visually appealing and impactful. Having professional photography removed some of the responsibility for imaging from the reporters, allowing them to focus on what they do best: writing.