The Local Show helps our clients connect with the community,
tell their story and reinforce their brand.
Saturday mornings at 11am to noon on 570 WSYR and 106.9FM.
It’s the Local Show with Tom and Steve from Zoey Advertising. The “Local Show” is a weekly radio talk show that can be heard on 570 WSYR & 106.9 FM and streaming on WSYR.com. The show features engaging conversations local business owners, CEO’s, CFO’s, entrepreneurs and other business professionals. Tom and Steve provide a lighthearted, conversational discussion that listeners can relate to. They talk about their guest’s successes, challenges, opportunities, marketing and advertising.
Steve Roberts – Operations Manager and Owner of Zoey Advertising
A fun, non-traditional thinker with 25+ years of experience challenging the status quo
Steve’s career in sales and marketing started back when he was just a seven-year-old boy selling golf balls and lemonade behind his childhood home in Cicero, which was conveniently linked up to a public golf course.
Other than being an experienced marketer, Steve is an accomplished commercial photographer and lover of the Bible. He was formally educated in radio and television broadcasting, photography, and Christian ministries. Steve has a big idea personality and lots of energy with a heart for helping people.
Tom Soccocio, Jr.- Creative Director at Zoey Advertising
Tom started his broadcasting career while attending Onondaga Community College and Syracuse University. He worked at several radio stations up and down the Thruway corridor holding programming manager, morning and afternoon on-air host and production director positions. Eventually Tom brought his broadcast, media and production experience “in-house” to a few local businesses. Steve and Tom met in the 1980’s while working as a photographer and DJ respectively. They remained friends over the years and now work together by combining their experiences for the benefit of local and regional businesses.
“Steve is an amazing speaker. He talks to people in a way that they can understand. The ideas and plans they put together are customized. They can take the simplest concept, put a slight spin on it and have it make all the difference in your marketing plan and profits. I strongly recommend you meet with them. It could change everything for your business.”Melissa Spicer
“When I re-launched and re-branded my business 5 years ago, Steve’s insight, guidance and faithfulness to my vision have helped us grow and expand, each year. Thanks Steve and the Zoey team.”John Murphy
“Steve was knowledgeable, engaging, interesting and gave me plenty to think about. It’s not easy to be thinking with both sides of the brain – hey, that’s creative AND that’s logical. But the seminar succeeded in every way.”Nancy Roberts